Impact of E-Marketing-Free-Samples for Students-Myassignment

Question: Discuss about the Impact of E-Marketing. Answer: Introduction In the modern-day world where people are business oriented, and almost every field of business has been exploited, proper marketing is what will make the difference between a successful company and a company that will flop. Any leading business enterprise in the world today spends much fortune of what it makes to market their products and services through various means especially advertisements (Kaplan Haenlein 2010). The change in technology has also influenced the way information about various companies is passed to potential clients. So, in this case, how has technology influenced the way various companies market their products. Is e-marketing the reason why many companies reach a wider market. Data Collection and Analysis For us to understand the impact of e-marketing, a few categories of companies were selected as the case study for this research. I collected information from the companies about their use of the internet to market the products that they deal in producing (Nicholls 2012). In analysing the information about companies that already established themselves, we take a look at the difference in their market performance before and after the use of e-marketing. For the analysis of the companies that are establishing themselves, we compared their performance with those that have not initiated e-marketing in their operation. Broad and Global Reach There are various businesses that have been established recently and have picked up fast to gain a considerable share of the market in such short time. Comparing these companies with similar companies that have not fully embraced the use of the internet as a vital marketing tool, they are steps ahead. The main reason behind these is the fact that these companies have the capacity to reach a big number of people (Kim Ko 2012). In a world of a population of around seven billion people, 2 billion out of this population are active users of Facebook. The recent years have seen a Facebook rise from just a social media platform to a very powerful marketing tool. Facebook has enabled many companies to reach a very large market both at a local level and at international level making it one of the most desirable marketing platform in the world today. Cost Effective. Given the fact that a business organisation has the capability to access a very large market from the internet without spending a lot of resources. The fact that they are able to access a large market with fewer resources assures that the cost of operation of the company is reduced to ensure that the company thrives and beats competition from companies that have not focused on marketing through the internet (De Vries, Gensler Leeflang 2012). Another internet marketing tool that is very important in the world today is the online business website tool, for example, eBay and Amazon. Apart from just marketing, these online platforms provide an interface in which the buyers and the sellers of the various products can freely interact. As a result, the cost of operation of this companies is greatly reduced as their sales increase and their globular market also expand vastly. That makes the online based business to grow rapidly and in a very short time beating other companies with the old m odes of operation. Easy Measure of Cost and Effect Tracking the growth of the business as a result of the marketing is very important so as to help us establish if the investments in marketing are bringing returns. using other marketing tools that do not involve the internet means that it would be really hard to track down the number of people reach and compare it with the changes that have been brought about by marketing. In simple words, it would be hard to determine the exact worthiness of your investment in marketing (Armstrong et al. 2015). Using online marketing tools means that it would be possible to make a follow-up and find out how many have received the information from the advertisements on the internet. One will, therefore, know to what level should the advertisements be carried so as to produce a certain amount of result. A company can also gauge its growth is attributed to the efforts that the company has put to carry out the marketing of its products. Conclusion Looking at the success that various companies have gained as a result of e-marketing we can clearly see its impact. This evident as we have seen in the case of the companies that have just established themselves through the social media marketing (Nicholls 2012). Also, the fact that two out of every seven people on earth use Facebook shows how online market reaches a lot of people. In conclusion, e-marketing has positively changed the phase conducting various business in the world today, and the future looks even brighter. References Chan, N.L. and Guillet, B.D., 2011. Investigation of social media marketing: how does the hotel industry in Hong Kong perform in marketing on social media websites?. Journal of Travel Tourism Marketing, 28(4), pp.345-368. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Nicholls, J., 2012. Every day, everywhere: alcohol marketing and social mediacurrent trends. Alcohol and Alcoholism, 47(4), pp.486-493. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of a luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486. De Vries, L., Gensler, S. and Leeflang, P.S., 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), pp.83-91. Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), pp.59-68.