Monday, September 30, 2019

Intercultural aspect of conflict resolution Essay

During the first day of the workshop, I did not completely understand the real meaning of culture. I did not even have a single definition for the term culture. Many questions came into my mind such as, â€Å"What is culture? What are the factors that create culture? What is the scope of culture? Does culture improve itself or not? Although, I started the inquiry on the concept of culture without certain answers for these questions, I had figured them out step by step during that day. I started to find answers for most of the questions that I faced. I finally understood what culture was and why different people with different cultures had different behaviors. By understanding the factors that influenced culture, I started to learn its importance to the parties who got involved in particular conflicts. Throughout that day, I comprehended why people with different cultures got involved in particular conflicts and what were their objectives. I started to give answers for these queries. They might need someone whom they can air their grievances or opinions with. Moreover, they might only wish that others would respect their culture as it was. In the role play, I learned that listening skill was very helpful in making the parties who were involved in the conflict feel better. Also, they should be given the chance to continue telling their stories without any interruption. I had also learned that I could be able to interact with them simply through body language such as moving my head up and down which tells, â€Å"I understand you. Keep going.† Furthermore, these skills would give me the chance to get as much information as possible and understand the parties’ cultures. Personally, I think that having much understanding of other cultures using the skills mentioned earlier would help me adapt with their behaviors and become more flexible when dealing with them.   Culture’s factors such as religion, climate and geography play very significant roles in parties’ behavior. These explain why different countries have different cultures. Finally, all ideas and skills that I had learned during the first day of the workshop let me pay a close attention on understanding other cultures, respecting their beliefs and values as I want other people do the same thing when they cross my culture. I would try to use these ideas and skills in my daily life – simply by listening to other people and respecting them.

Sunday, September 29, 2019

Sex Education Should Be Taught In School Education Essay

Sexual instruction – non a black and white thaumaturgy, it ‘s silly to wait for miracles from it ; nevertheless it is utile and effective.A The experience of states in which it has long existed, dissipates as the irrational frights as overdone expectations.A Expert analysis of the impact of school classs on sexual behaviour of schoolchildren shows that none of the bing plans is non contributing to speed uping the start of their sex lives, but those who have passed the class of sex instruction and are sexually active pupils – received less hazardous than their lupus erythematosus educated equals, and a plan which non merely called for teenagersA do non hotfoot to sexual introduction, but besides taught the regulations of safe sex, efficaciously those who promoted merely abstention. Oppositions of sex instruction plans are convinced that the proviso of information associating to the sexual domain, perverting teens initiate early sexual activity, increases the figure of teenage pregnancies.A However, today there is no conclusive grounds that it is presented.A Analyzing the experience of states where such plans have long been introduced, allows us to understand what steps have proven effectual in protecting the generative wellness of striplings, which, on the contrary – does non work, and which may do injury. The chief advantages of sex instruction are: Children and striplings, who have passed a systematic class in sex instruction, cognize more about gender, and their cognition is more dependable. This does non extinguish the jobs and troubles of psychosexual development, but besides facilitates the declaration of originating struggles. Knowledge facilitates the apprehension of and tolerance to others ‘ positions and behaviour, which is really valuable in both personal and social footings. If a class of sex instruction includes information about contraceptive method, and taught early plenty, it aggressively reduces the figure of adolescent gestations and abortions. About all modern school sex instruction plans, along with the sexual information, discourse a broad scope of moral and psychological jobs that are really of import for adolescents, as described in Sexual activity Education in Public Schools. In add-on to above mentioned consequences it dwelling the fact that it makes immature people more civilised and safe. I mean sex instruction besides has long-run historical consequence – people who received a kid good sex instruction non merely unrecorded better, but besides sharing their cognition and accomplishments among other kids, that reduces the tenseness between parents and kids and contributes to the overall addition in societal tolerance. Different states comparings have allowed identifying common factors lending to the successful execution of sexual education.A Among them: rapprochement of different political and spiritual positions, engagement in the execution of sex instruction a broad scope of societal motions. An of import function in sexual instruction plays mass-media.A It attitude to this job can be really different depending on the country.A In some states, chiefly in Scandinavia, the media are a beginning of support and information about sex.A In Denmark, the national wireless and telecasting broadcasters provide free air clip for plans of sex education.A In other states such as Britain, the inquiry of sex served with more sunglassess of esthesis that has a negative impact on sexual instruction for immature people, as described in The Fight Over Sex Education in Public Schools. To better the efficiency of an incorporate attack to arouse instruction plans were considered non in isolation from other issues and is an of import constituent of broader enterprises aimed to better the wellness and well-being of immature people. It is of import to detect the different attack, since many states have big populations of immigrants with their distinct from the host state ‘s cultural traditions. Sexual instruction should non be a impermanent run demands changeless work in this way, achieved over the period of its execution will non vouch success, farther advancement when the plan stopping points. Besides I would wish to observe that easy entree of young person to school or other educational chances is an of import facet of HIV prevention.A Higher instruction is non merely associated with safer sexual behaviour and subsequently oncoming of sexual activity – traveling to school gives pupils the chance to take part in school instruction plans on gender and HIV bar. In many states immature people have no entree to instruction on sex and wellness instruction in schools because parents and other governments fear that it will take to early sexual activity.A Nevertheless, there are obliging informations obtained from surveies around the universe and in different civilizations, which really suggests that sex instruction increases the degree of responsibility.A Educated immature people are normally delayed sexual intercourse or usage rubbers if they have sex, as stated in How to Bring An End to the War Over Sex Ed. However, statistics shows that information is non enough.A Young people besides need life accomplishments, such as the ability to do determinations, ability to pass on and negotiate.A They need to understand the construct of hazard behaviours such as unprotected sex, intoxicant and drug maltreatment, the possible effects of such behaviour and how to avoid them.A They besides need to cognize where to travel for services and assistance.A AIDS instruction should include all these facets. The most effectual attacks to education on sex and wellness instruction in schools, among other things include the usage of role-playing games to personalise issues and common instruction, where immature people learn how to circulate information and promote responsible behaviour among their friends and co-workers. Besides I would wish to depict state of affairs with instruction outside school. Young people that non go toing school, are a diverse group that includes those who stopped go toing school or college, kids whose households that can non afford to pay school fees or necessitate to assist kids in domestic work andA kids populating on the street. These immature people are frequently peculiarly vulnerable to HIV.A Feelings of unhappiness, disaffection, and sometimes hopelessness due to the fact that they do non take part in life with others, they can seek redemption and pleasance in drugs, intoxicant or sex. Supplying them with information and accomplishments necessary to protect them from HIV, poses a particular problem.A What they do non go to school or work, doing them hard to reach.A In add-on, they have different degrees of literacy. Experience shows that one of the most effectual schemes is to educate equal, which includes preparation of young person non go toing school how to go thr ough information to others. Those who spend educating equal, understand the lives and concerns of other immature people non go toing school, and, accordingly, high credibleness. Another effectual scheme involves the usage of such agencies of amusement, like street theatre, music and marionette shows, which attract people who can stress the job and pass their clip avoiding hazardous behaviour, as described in Facts on Sexual activity Education in the United States. Taking into consideration all mentioned above I want to do a decision with my ain words. Sexual instruction can be really effectual in cut downing the prevalence of hazardous behaviour ( I mean intoxicant, drugs ) and, furthermore, may take to delay of sexual introduction and fewer sexual spouses among immature people.A Comprehensive sex instruction instills accomplishments of equal duologue between striplings and between striplings and parents, and by and large contributes to a healthier life style. The inquiry of the expedience and necessity of sex instruction in schools is discussed a twelve old ages. No 1 argues that instruction can be good and bad it is non depend on sex instruction plan, it depends on instructor. One and the same course of study in mathematics, conducted by a gifted instructor, can do a mastermind from the pupil, but in the custodies of unintelligent instructor of all time recapture the involvement to larn from gifted pupil. I would wish to state it is non the affair of plan, plan can merely depict the scope of issues that instructor demands to show. Quality of learning this sensitive topic is really of import. In sentiment behaviour to Sexual instruction depends on media – which shape public sentiment on this issue. I am positive that none of enlightened parents will non come into his caput to pick up kid from school because they do non hold with Ohm ‘s jurisprudence, or Darwin ‘s evolutionary theory, which, by the way, is contrary to all spiritual canons, but why they do it merely because of such capable like sexual instruction? It is merely efforts to fault educational systems in all the jobs reflected to their kids. Today, when the chief information beginning is the Internet and about every household in United States has connected to it, parents have no longer possible to shut the house for the key to all ailments. All of this can non perchance understand â€Å" the title-holders of morality † for which sex instruction is a sex-educational plan for future cocottes. Thankss to technological advancement, everyone can happen an reply to his inquiry, but if kids have non yet asked the right inquiries, I am certainly ; the system of sex instruction will assist them screen things out.

Saturday, September 28, 2019

Barilla Essay Research Paper Barilla SpA AGiorgio

Barilla Essay, Research Paper Barilla SpA ( A ) Giorgio Maggiali was going progressively frustrated. As manager of Logistics for the universe # 8217 ; s largest pasta manufacturer, Barilla SpA, he was acutely cognizant of the turning load that demand fluctuations imposed on the company # 8217 ; s fabrication and distribution system. Since his assignment in 1988 as Director of Logistics, he had been seeking to do headroom on an advanced thought proposed by Brando Vitali, who had served as Barilla # 8217 ; s manager of Logistics before Maggiali. The thought, which Vitali called Just-in-Time Distribution ( JITD ) , was modeled after the popular # 8220 ; Just-In-Time # 8221 ; fabricating construct. In kernel, Vitali proposed that, instead than follow the traditional pattern of presenting merchandise to Barilla # 8217 ; s distributers on the footing of whatever orders those distributers placed with the company, Barilla # 8217 ; s ain logistics organisation would alternatively stipulate the # 8220 ; appropriate # 8221 ; bringin g quantities-those that would more efficaciously fitting end consumer # 8217 ; s needs yet would besides more equally administer the work load on Barilla # 8217 ; s fabrication and logistics systems. For two old ages Maggiali, a strong protagonist of Vitali # 8217 ; s proposal, had tried to implement the thought, but now, in the spring of 1990, small advancement had been made. It seemed that Barilla # 8217 ; s clients were merely unwilling to give up their authorization to put orders as they pleased ; some were even loath to supply the elaborate gross revenues informations upon which Barilla could do bringing determinations and better its demand prognosiss. Possibly more disconcerting was the internal opposition from Barilla # 8217 ; s ain gross revenues and selling organisations, which saw the construct as impracticable or unsafe, or both. Possibly it was clip to fling the thought as merely impracticable. If non, how might he increase the opportunities that the thought would be accepted? Company Background Barilla was founded in 1875 when Pietro Barilla opened a little store in Parma, Italy on via Vittorio Emanuele. Bordering the store was the little # 8220 ; research lab # 8221 ; Pietro used to do the pasta and staff of life merchandises he sold in his shop. Pietro # 8217 ; s boy Ricardo led the company through a important period of growing, and in the 1940s, passed the company to his ain boies, Pietro and Gianni. Over clip, Barilla evolved from its modest beginnings into a big, vertically incorporate corporation with flour nothings, pasta workss, and bakery-product mills located throughout Italy. SPA ( Societa per Azioni ) can be translated as # 8220 ; Society for Stockholders # 8221 ; and interpreted as In a crowded field of over 2,000 Italian pasta makers, Pietro and Gianni Barilla differentiated their company with a high quality merchandise supported by advanced selling plans. Barilla revolutionized the Italian pasta industry # 8217 ; s selling patterns by making a strong trade name name and image for its pasta, selling pasta in a certain -cardboard box with a recognizable colour form, instead than in majority, and puting in large-scale advertisement plans. In 1968, to back up the double-digit gross revenues growing the company experienced during the 1960s, Pietro and Gianni Barilla began building of a 1.25 million square metre state-of-the art pasta works in Pedrignano, a rural town 5 kilometer outside of Parma. The cost of this monolithic facility-the largest and most technologically advanced pasta works in the world-drove the Barillas deeply into debt. In 1971, they sold the company to the American multi-national house W. R. Grace, Inc. Grace brought extra capital investing and professional direction patterns to the company and launched an of import new Mulino Bianco ( # 8220 ; White Mill # 8221 ; ) line of bakeshop merchandises. Throughout the 1970s, confronting hard economic conditions -and new Italian statute law that both capped retail pasta monetary values and increased cost-of-living allowances for employees, Grace struggled to do its Barilla acquisition wage off. In 1979, Grace sold the company back to Pietro Barilla, who by so had secured the # 8216 ; necessary financess to buy it. The capital investings and organisational alterations that Grace had brought to Barilla, combined with bettering market conditions, helped Pietro Barilla launch a successful return to the company. During 1980s, Barilla enjoyed an one-year growing rate of over 21 % ( see Exhibit 1 ) . Growth was realized through enlargement of bing concerns, both in Italy and other European states, every bit good as through acquisition of new, related concerns. In 1990, Barilla was the largest pasta maker in the universe, doing 35 % of all pasta sold in Italy and 229/6 of all pasta sold in Europe. Barilla # 8217 ; s portion in Italy comprised its three trade names: the traditional Barilla trade name represented 32 % of the market, the staying 3 % of market portion was divided between its Voiello trade name ( a traditional Neapolitan pasta viing in the costly section of the semolina pasta market ) and its Braibanti trade name ( a high-quality, traditional Parmesan pasta made from eggs and semolina ) . About half of Barilla # 8217 ; s pasta was sold in northern Italy and half in the South, where Barilla held a smaller portion of the market than in the North but where the market was larger. In add-on, Barilla held a 29 % portion of the Italian bakery-products market. In 1990, Barilla was organized into seven divisions: three pasta divisions ( Barilla, Voiello, and Braibanti ) the Bakery Products Division ( fabricating medium to hanker shelf-life bakeshop merchandises ) , the Fresh Bread Division ( fabricating really short shelf-life bakeshop merchandises ) , the Catering Division ( administering bars and frozen crescent rolls to bars and pastry stores ) , and the International Division. ( Exhibits 2 and 3 show the organisational construction of -the company. ) Corporate central offices were located next to the Pedrignano pasta works

Friday, September 27, 2019

The advantages of taking challenging courses Essay

The advantages of taking challenging courses - Essay Example Doing a difficult course is neither preparation nor acceptance to failure. Even with the impending possibility of failure, Challenging course has some advantages. In this paper, I will discuss contemporary benefits of taking a difficult course Taking challenging courses helps one to get used to doing difficult things. Life is not comfortable, and the easy way out is in most cases a wrong way out. Students who are used to doing simple tasks will neither have the courage nor skill of doing most things since almost everything in life is not easy. At some point in life, one will be confronted with a difficult task that has to be done. Challenging courses despite full of struggles make the learner adept and adaptive. College education is expensive and choosing the most challenging courses allows one to get value for money. Avoidance of demanding courses may mean a student is failing to acquire crucial knowledge. Challenging courses have more exposures and engagements. If students choose a simpler cause, such great deal of learning opportunity is missed out. Challenging courses allows the learner to discover new abilities as they push their minds to the limits. Students as everybody else are restricted by their thoughts and engaging in challenging tasks enables the learner to test their capabilities. Easy courses offer a comfort zone that does not challenge the student to explore his or her ability. As much as natural courses are considered to be fun, challenging courses are adventurous, and there is beauty in it as well. Failure in one way or another is an imposter that everyone tries to avoid. When is cannot be avoided, failure may lead to demoralization and low self-esteem. Challenging courses increase the possibility of failure but in turn train the student to deal with failure. Failure, in this case, does not confine to academic endeavors but also entail possible outcome of everything one does. When a student doing a difficult course is successful,

Thursday, September 26, 2019

Debate Reflections Personal Statement Example | Topics and Well Written Essays - 500 words

Debate Reflections - Personal Statement Example DuBois on the other hand, recognizes that with education, comes potential. What would DuBois say looking at Barak Obama today He would say that Obama was the embodiment of his teachings. Indeed he would be correct. While it is true that Obama like DuBois was light skinned, I think that the notion that the shading of skin being relevant in this day and age is somewhat foolish. Agreeing with the skeptics simply adds to argument offered by Washington. While I don't believe that Washington was trying to marginalize African Americans, his premise does. Man is not valued for his physical labor. To follow Washington is to believe that black people have a mule's value and that is frankly, insulting. I was quite proud to be publicly performing my activity. My hope was the same as my concernwill my audience get the message behind the rap I think that the measure of my success is watching the reaction of people as they hear me. I look to see in their eyes, far more than a vacant stare. I want the vacancy to be replaced with knowledge and just maybe some enlightenment which leads always to inspiration. I spoke from the street which is where so many of us come from. The street is a place where you survive based on your own wisdom.

Systematic Desensitization Essay Example | Topics and Well Written Essays - 500 words

Systematic Desensitization - Essay Example They then use relaxation strategies to compete with anxiety. Once it becomes successful that they can manage their anxiety by imagining fearful events, the technique can then be used in real life situation. The process of this technique normally has one major goal which is to become gradually desensitized to the triggers causing them distress (Alex & Adam, 2013). Patients need to be taken through a practice of some relaxation techniques before they can begin gradually exposing themselves to their feared situations. Some of such relaxation techniques that the patients need to familiarize themselves with before relaxation training include; deep breathing, progressive muscle relaxation and visualization. As a nurse, before beginning systematic desensitization to a patient, you need to have mastered the relaxation training as well as developed a hierarchy (beginning from least feared to most feared) list of the patients’ feared situations. A nurse is responsible for helping patients realize their state of relaxation or identifying their anxiety hierarchy. This technique begins with imaginary exposure to situations of fear. The feared situations need to be broken down into manageable components using the patient’s anxiety hierarchy (Corey, 2009). For instance, if a patient fears getting into large stores, he or she may have their least anxiety while walking into the store and this may intensify as he or she walks far from the exit doors. The highest fear response for the patient may be when he or she stands in the checkout line. In this situation, as a nurse, I would take the patient through this by starting the process from the action that causes the least distress and let them work their way up. This therapy is to result in a situation whereby the patient would gradually, or systematically, become desensitized to shopping in large stores. The patient would definitely learn to do it at last without any fear and ultimately be able to

Wednesday, September 25, 2019

Responsible Business Essay Example | Topics and Well Written Essays - 4000 words

Responsible Business - Essay Example Various industries, including the fashion retailing industry has been significantly focused on effective waste management strategies as one of the pivotal concerns of its Corporate Social Responsibility (CSR) initiatives. Emphasising on this particular issue, the essay will focus on identifying the waste management strategies applied by NEXT applying various theoretical frameworks, governmental intervention policies and industrial aspects. Discussion A Theoretical Description Concentrating on Desjardins’ environmental perspectives, it can be argued that organizations should take necessary initiatives towards sustainable development rendering due consideration towards the various environmental aspects such as landfills and emission rates among others by performing ethically sound and responsible supply chain activities (Herman & et. al., 1990). As described by Desjardins, ‘dematerialization’ is primarily referred to the comprehensive or relative minimization in the quantity of materials or resources which are needed to produce goods or to maintain the economic position of a nation. It can be viewed in this regard that that there are limited amount of resources available from the surrounding environment whereas the activities which are developed in this eco-system needs unlimited consumption of resources in an unsustainable manner owing to which companies should emphasise on effective waste management strategies (Herman & et. al., 1990; Metro Vancouver, 2011). Based on a similar concern, Braungart & et. al. (2006) described that transformation of human industry through intelligent designing is necessary for ecological system implications. Contextually, eco-efficiency as well as zero emission is primarily concentrated towards minimizing the accidental negative consequences of manufacturing procedures often applied by industries (Braungart & et. al., 2006). With a similar viewpoint, Gibbs & et. al. (2012) described that industrial ecology and re gional development should be considered as a cluster policy when developing sustainability strategies, especially those concerning waste management. In this regard, organisations have often been suggested to concentrate upon applying industrial ecology standards with the objective to minimize or remove the negative consequences of economic development (Gibbs & et. al., 2012). Based on a similar context, Hawken & et. al. (1999) developed the theory of ‘Natural Capitalism’ which is considered as an evaluation framework of conventional ‘Industrial Capitalism’. This system also neglects the values of human capital in terms of living system, natural resources, socials and cultural system. Hence, it can be implied that ‘Natural Capitalism’ identifies the interdependence of human capital on the preservation of the natural capital (Birkin, 2001). Applying Theoretical Frameworks Waste Management Hierarchy In relation to waste management hierarchy, the o verall operation of NEXT within the UK and Ireland has primarily focused on how to minimize its environmental impact by

Tuesday, September 24, 2019

Black Goldcoffee Essay Example | Topics and Well Written Essays - 1250 words

Black Goldcoffee - Essay Example Retail sales from coffee have increased to $80 billion. While many big companies are enjoying the benefit of this profit, many of the coffee farmers in Ethiopia prostrate to poverty, no clean water to drink, can’t send their children to school, and can’t even afford to buy a pair of shoes despite of the fact that Ethiopia is Africa’s top Arabica coffee exporter and known to be the origins of most coffee. This is simply because of the unfair trade of coffee between the developing countries and the first world. The coffee farmers only receive the amount of 3 cents per kilo from their coffee products, not getting a fair reward from their hard work. Their coffee products will go to a series of trading wherein various middlemen will participate to the trading. Many of the middlemen composed of the coffee collectors, coffee suppliers, and coffee exporters do the bidding of these coffee products. Each multi-national companies like Nestle, Proctor and Gamble, Kraft, and Sara Lee has a representative in the trading. The 2 auction price is mainly based on New York ‘C’ market and they are the one who regulate the price of the coffee in the International Market, which means that if the price of the coffee in New York market is 5 cents per kilo, then the price for the coffee will be 5 cents per kilo. From the middlemen, after placing their bids, the coffee product will be sold to coffee exporters and the exporters will then sell the coffee product to the roasters after which will be purchased by the retailers/cafes before it goes to the consumers. The coffee farmers would have benefited more from their product if their product will be directly bought to them by these retailers. The issue on passing of product from one supplier to another made their product poorly priced. And despite they are one of the top coffee producing country in the world, Ethiopia remain to be one of the poorest country being dependent on the foreign aid. Because of t heir desperation to live, these coffee farmers of Ethiopia had diverted to planting chat (narcotic plant) which grows twice a year in their land instead of coffee tree which needs 5 years of nurturing to produce fine beans. For every 30 branches of chat they sell, they are earning $4, incomparable amount than selling coffee beans. Another issue is the unfair trade of Ethiopian coffee and other products of the developing countries. In the documentary, the World Trade Organization has set rules for global trade wherein all participating trader will get their fair trade. However, the rule set by WTO for global trade was believed to be ‘manipulated’ by ‘few’ people and the fair trade issue that supposed to be resolved remained to be unsettled. Ethiopia being one of the poorest countries doesn’t receive subsidiaries. And 3 because of this issue no one can protect or supplement the income of farmers and so, the coffee farmers remained to be poor. Infrastru ctures like schools are also neglected. Classrooms have no quality blackboards to write on and no enough chairs for the students. In an article about the review on â€Å"Black Gold† many government and international bodies have ‘awakened’ to this documentary about the crisis in coffee trade. Trade policies and

Sunday, September 22, 2019

Cafe Case Study Example | Topics and Well Written Essays - 750 words

Cafe - Case Study Example The roles and responsibilities of Louis Chen include: Ensuring the continuous running of the Levendary Cafe in China; making strategic decisions that would enable the company to stay competitive and in business against market trends. The company expanded from the USA to China due to the reason that its domestic growth was slowing down progressively from 2008. The company chose to expand by setting up a strategy team that would be used to research on available opportunities in China. More to that was the fact that China had a high potential for investment since their GDP was 14.5% for the past decade and they had a high population of approximately 1.4 billion people. Out of this, the urban population had risen from 36.2% to 46.6% between 2000 and 2009. This was an issue that was discovered and brought about by Mia Foster to the Levendary Cafe CEO in China - Louis Chen. The issue was that Louis Chen was not willing to ensure and implement global standardization of procedures. This was an issue that was projected by Mia Foster to Louis Chen. According to Mia Foster, the CEO of Levendary Cafe in China – Louis Chen was not up to the task of implementing changes that would boost future operations of the organisation. Louis Chen did not follow the standard GAAP Accounts and reporting procedures for Levendary Cafe in China. Apparently, the financial and management reports that were being sent to Denver were in a format that had been â€Å"massaged†. This was an issue where Mia Foster implied that the way Louis Chen managed the China operations would not sustain the company in future. For example: his refusal to follow a standardized global operating procedure; not adhering to GAAP accounting standards. In order to address the challenges being faced in China operations, Mia Foster has to follow the following actions: Raise the questions about the China operations to Louis Chen; confront Louis Chen on the issues

Saturday, September 21, 2019

Character Analysis of Romeo Essay Example for Free

Character Analysis of Romeo Essay The play Romeo and Juliet is a tragedy written by William Shakespeare in which Romeo is a tragic hero, who is the son of Montague and falls in love with Juliet from his feud family, Capulet, at their first glance of each other. Shakespeare uses several rhetoric devices in Romeo’s lines to suggest that Romeo is a romantic yet rash figure. As Russ McDonald mentions in his essay â€Å"Shakespeare’s tragic characters are visionaries, purists, idealists† 1, Romeo satisfies to be an idealist, who believes that he is going to have an adorable life with Juliet but gets totally messed up when things turn down. First, â€Å"Heaven is here where Juliet lives and every cat and dog and little mouse, everything unworthy thing live here in heaven and may look on her, but Romeo may not†¦ They may seize on the whit wonder of dear Juliet’s hand and steal immortal blessing from her lips†¦Ã¢â‚¬  2 Both personification and metaphor are used in this quote in order to vividly describe the grief in Romeo’s heart. Human behaviours are applied to every dog, cat, mouse and other unworthy things that they can â€Å"seize† and â€Å"steal†. Evidently, to â€Å"seize the white wonder† and to â€Å"steal immortal blessing from her lips† are things that Romeo wants to do rather than he wants those animals to do. It is also suggested that Romeo would rather to be those animals instead of him to stay with Juliet given that he has been sentenced banishment. These things show that Romeo is suffering from anguish that he is going to leave Juliet and regarding himself as one that ranks lower those cats, dog, mice and other unworthy things. Moreover, â€Å"heaven†, in this context does not refer to the place where people live after they die. Actually, Shakespeare uses metaphor here to refer â€Å"heaven† to the place where Juliet lives but Romeo is prohibited to live. On the other hand, Romeo implies that he is going to a place like the hell. The contrast between the heaven and the hell is so strong that Romeo is upset because before he believed that he would lead a sweet life with Juliet. At this point, I conclude that Romeo is round character in this play. Round characters are defined to be those â€Å"who are more complex, who change their minds, attitudes, and actions, or who take readers through a process of conflict along with them. † 3 Before Romeo is sentenced, he was assuming that he was going to stay with Juliet after he married Juliet and most of the readers think so. But given that Romeo kills Tybalt and he is exiled, things turn to the dark side so that Romeo becomes sorrowful by which the reader is shocked. Second, â€Å"Eyes, look your last. Arms, take your last embrace. And, lips, O, you the doors of breath, seal with a righteous kiss a dateless bargain to engrossing death. † 4 This piece contains imperative sentences that Romeo does certain things to show his magnificent love to Juliet straight from his heart. It is also an appealing detail, which carefully depicts the actions of Romeo’s eyes, arms and lips and which the reader is able to visualize in their head. As Gail Kern Paster mentions in his essay â€Å" Rather Romeo and Juliet’s love is a social problem, unresolvable except by their deaths, because they dare to marry secretly in an age when legal, consummated marriage was irreversible† 5, in that historical context, in order to show that he is still loving Juliet not anyone else, he has no choices but to kill himself. Third, â€Å"Hence ‘banished’ is ‘banished from the world,’ And world’s exile is death. Then ‘ banished’ is death mistermed. Calling death ‘banished’, thou cutt’st my head off with a golden ax†¦Ã¢â‚¬  6. In this quote, the word â€Å"banished† is repeated several times. Such a repetition shows enormous grief that exists in Romeo’s heart and his unwillingness to leave the place where Juliet lives. Moreover, Romeo regards banishment as death and the fantasy, â€Å"cutt’st my head off with a golden ax†. At this point, I think that Romeo is quite rash and pessimistic. As Russ McDonald mentions â€Å"†¦ they are like children, for their idealistic conception of the world is usually marked by a radical simplicity and naivete† 7, I state that it is Romeo’s simplicity and naivete that he equals banishment to death. In my opinion, it is just a tiny stumble block in his life as every other individual will have and Romeo is so rash that he is demanding death. Fourth, â€Å"†¦her beauty makes this vault a feasting present full of light. † 8 The hyperbolic language in this quote suggests that Romeo sees that Juliet presents impressive and glorious beauty, which looks light. Again, it is a very strong piece of language to emphasise the unshakable status of Juliet in Romeo’s mind.

Friday, September 20, 2019

Impacts Of Tourism In Okavango Delta Tourism Essay

Impacts Of Tourism In Okavango Delta Tourism Essay According to Kreag G. (2001) the impacts of tourism are distinguished in seven different types, these are economic, service, social and cultural, natural, community attitude, crowding and congestion and taxes. These impacts are not applicable with every community because the resources and conditions are may differ. Every coin has two sides, means these impacts can affect negatively or positively. Planning and the plans of management with their current implementation helps to increase positive tourism issues and decreases tourism issues (Algansadi, 2009). In economic term, tourism helps to maximize the opportunities of employment like more number of jobs starting from entry level caries low wedges to high professional level positions in management and industrial fields. In service term, increase in tourism helps to create more number of opportunities to rise and develop facilities. According to Andriotis K. (2009) in terms of community attitude, as tourism increases range of facilitie s are used by the local people. Tourism helps to create place more thrilling and exciting. As new development is done by outsiders, community culture is get affected. In terms of crowding and congestion, people come together and get attracted to amazing places. In terms of taxes, tourist spends more money on behalf of services from which value added tax is gained. According to Fennell (2008) in terms of social and cultural, it is in detail consideration of tourism consequence which can be the determinants or assets to the communities. Increase in number of tourist comes with their different values and affects the family life and individual behaviour. The close relation between tourist and the residents helps to create rise in opportunities. Positive impacts of social and cultural are, the education and training plays important role for local people to learn and enhance their qualification and skills which is significant in tourism industry also help trained staff in the organisations. It helps to increase the standard life of the local people with positive economic growth. Increase in tourist spending power help to increase income of local person (Chin C.,2010). It helps to raise investment with the buying process of food, dress, culture and ceremonies etc, which can create tourist interest in the local culture. Negative impacts of social and cultural affects, increase in smuggling, gambling, drinking of alcohol also with the increase in underage drinking, rise in prostitution, drugs and crime. It affects lifestyle, culture, and most important language. Increase in the tourism area affects local residents. There is a negative impact on customs and values of local people (Kreag G., 2001). In terms of natural, the areas of natural resources like oceans, waterfall, wildlife forests increases tourist attraction and new residents who loves the natural environment. Generally clean industry is known as tourism industry, hotels, parks, restaurants, shops are comes under that except factories. The historical and museums get preserved (Kreag G., 2001). Positive impacts as it work as a catalyst to preserve natural area also helps to gain economic benefits. Forests are preserved. The ecotourism is maintained which protects and preserve selected natural environment, also gain economic benefits of tourism development and reduces the impact on environment (Andereck K. L., 1993). Natural system also have negative effects like, it strongly affects on air and water pollution also sedimentation effects with demonising the forests for the tourist services (Kreag G., 2001). Flora and fauna has deep researched on wild life which includes mammals and birds arises the hunting and trapping a ctivities increases also the marine life is get affected when toxic waste water runoff in sea. The soil and beaches are get damaged with the skies, cars, feet, horse etc. Oil refining situated in coastal areas with the water pollution and destruction. Solid waste major effects on soil and air pollution recycle and reusable helps to minimize the pollution (Mukherjee and Abir, 2008). Okavango Delta is the amazing tourist place situated in north-western part of Botswana. Its a home of wildlife where most of the tourist comes for photography and safari hunter. Annually, on average 50,000 tourists visit this place (Mbaiwa J., 2002). Tourism development has boost to create and enhance facilities like hotels, camps, airports, communication services, etc in region. This development has impacts on environment and socio culture of region (Mbaiwa J., 2004). In positive aspect, the region major land is used for tourism development with helping local people to increase benefits from developing of natural resources and wildlife. Local people created an institution known as Community based Organisation (CBOs) which help for tourism development and natural resource management. Institute distribute work in small parts, like Khawai Community works on cutting of thatching grass and see it to the lodges in Delta, similarly others also choose their parts. This helps to empowermen t of local community in region. 2) Tourism development widely creates employment which benefits for the financial development. Opportunities in jobs like accommodation services, tourism business, management, tour operators, etc. The company like Scot Wilson Consultants gave jobs to people in 20 safari campuses (Mbaiwa J., 2002).As all the local communities has only create jobs and opportunities instead of depending on other companies. 3) Cultural rejuvenations promote tourism with their traditionally created products, services, shops, craft industries, etc which provides cultural services to the tourist to know cultural ways. The Mekoro Safaris and basket production are the major known businesses over there. The safaris are created like the dug in a wood, which use for transport and for hunting crocodiles and hippos. The basket production is their traditional business, which helps to generate more profit from the tourists as market comes to their home. 4) Positive approach among th e local people, for development of tourism and conservation of wildlife helps to develop tourism and social economic benefits from tourist arrivals (Mbaiwa J., 2004). According to Mbaiwa (2002) as negative aspect, tourism industry developed in Okavango Delta is largely owned and managed by internationals and developed in remote areas. The financial rates are so high that all services and goods beyond the local community richness. Major profit in earned by international companies and the margined income of the local people is low. The facilities are provided with which the tourist is comfortable. Most of the camps are run by Hospitality and Tourism Association with the international membership. 2) Racism development in tourism industry of Okavango Delta refers to relationship between black and white people. Management levels are occupied by whites, pay scale and benefits are very low for blacks (Fennell A., 2008). 3) Relations and structure of family is affecting by tourism. Foreign companies growing lodges and camps, less space to live local people accept wildness part. Relocate people affects their landmarks and relations. Working period of worke rs affects relationship with family and this impact on increases in HIV/ADIS spread. 3) Tourism and urbanisation put wide negative impact on social culture. The costumes and styles affect relationships. Prostitution is growing in most of the developing countries as urbanisation develops most impacts on local people. Tourism is the major economic sector, which increases in crime with illegal activities like drugs, violence and robberies (Mbaiwa, 2002, 2004). Thus, looking back at the easy, tourism is growing rapidly dealing with positive and negative impacts on the tourist place. Increasing infrastructure put impacts on natural system. Its positive image is excellent for people but the negative image affects culture. Mainly socio cultural positive impact helps to development of tourist destination. Tourism helps to maintain nature and its components. Also it helps to create place attractive and thrilling. Development of tourism increases job opportunities. Positive impact of social culture help local people to educate with training, improves life standards and maintain their culture. Negative side effects mostly on diverse economic and culture, rise in crime, place issues, illegal behaviour. Tourism is developing in Okavango Delta with combining positive and negative social cultural impacts on local people. Its positive impacts helps to develop destination mainly community based tourism. Participating local people helps to generate income and employment by self. Mekoro Safaries and Basket making helps to preserve their own culture. Tourism help local people to get international market at their place. Its negative social impacts affect on quality life of local people. Its important to focus on these impacts by all stakeholders of industry. The camps should be promoted but should not owned by international. The local people should get first preference in management jobs and there should be law to prevent racism.

Thursday, September 19, 2019

Invisible Man Essay: Ethics and Invisible Man :: Invisible Man Essays

Ethics and Invisible Man    The issue of ethics is central to the theme of The Invisible Man.   This essay will examine the ethical issues presented in Ellison's novel in the context of Kenneth Strike's "Principle of Equal Respect".    In one incident Invisible Man is in his third year at a Negro college and is regarded by the President, Dr. Bledsoe, as bright and trustworthy, a young man who has potential. Dr. Bledsoe assigns him to drive a prominent trustee, Mr. Norton, on a tour of the vicinity. Invisible Man inadvertently drives Norton to the old slave quarters, past the home of Jim Trueblood, a local pariah who has committed incest with his young daughter; both his wife and daughter are pregnant by him. At Norton's insistence, the student stops. Norton feels compelled to hear Trueblood's spellbinding version of his crime. Embellished several times over, it is so effective that Norton has a mild stroke. Before leaving, however, Norton gives Trueblood $100, a gesture which angers Invisible Man, who sees it as a reward for a heinous crime. He is careful, though, to mask his emotion.    When he returns to campus, Invisible Man is severely reprimanded by Dr. Bledsoe for betraying his trust and for exposing the trustee to such "trash" as Jim Trueblood. Invisible Man is made to feel as though he should have acted in a deceptive manner; he should have had sense enough to deal with white folks. Then he is led to believe that he is being given a semester off, but the young man is, in fact, expelled from college. Bledsoe gives Invisible Man sealed letters to powerful men in New York City, saying that they will help him get a job. However, when Invisible Man visits the offices of these men, he is unable to get even one interview. Finally one man reveals that the letters call the bearer an enemy of the college who should not be helped but should be given the illusion of hope.    The reader may wonder whether Bledsoe behaves ethically or uses his power abusively. One may argue that, as president of the college, Dr. Bledsoe is responsible for the lives and education of hundreds of students. In this regard, he must be careful not to offend powerful supporters necessary for the institution's survival. But does this permit his sacrifice of Invisible Man?

Wednesday, September 18, 2019

The Oppressing Face Of Madness In The Mirror Of Society :: essays research papers fc

The Oppressing Face of Madness in the Mirror of Society For centuries women in life and literature were often portrayed as submissive, docile, and obedient to men. Focusing primarily on the nineteenth century, literature of the period often characterized women as victims oppressed by society, culture, as well as by the male influences in their lives. Many of the female characters suffered the effects of isolation brought on by constant oppression and subservience driving them insane and mad. The views of women in early literature were often silenced and their opinion’s disregarded by a dominant patriarchal society. One could argue that the men’s influence on society forged the distinctions between sanity and madness. This obsessive position to shape reality proved to be unhealthy and destructive but it was rarely acknowledged among the company of men. A Spanish writer Miguel de Cervantes (1547-1616) once quoted, â€Å"Too much sanity may be madness, and maddest of all, to see life as it is and not as it should be!† (h ttp://www.quoteworld.org.) Madness even though taboo and troublesome, seemed common in many female literary protagonists of the period. Thus far in the course we encountered the role of madness in such literary works as â€Å"The Story of an Hour,† and â€Å"The Yellow Wallpaper.† The role of madness and oppression in the works can be better examined in three aspects of: the causes of the induced madness, how each female character deals with the insanity, and how the similarities in madness link the texts to common social issues. The conclusion will show the significant roles madness and oppression played in the selected fictional stories echoing the real life torment women lived in. Speaking in an aesthetic tone, one will see that though the Yellow Wallpaper and The Story of an Hour are similar, however, tale by Gilman proves to be a better argument for portraying the role of maddens and oppression as a mirror of society of the time period.   Ã‚  Ã‚  Ã‚  Ã‚  Few works in fictional literature embody the portrayal and effects of madness better than Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper.† Readers are presented with the tale of a woman suffering from a mental illness whose problems are compounded by the imprisonment she must endure. Set in a similar time period as the already discussed works, many of the same isolation and autonomy issues reside behind the conflict of Gilman’s narrative. The story presents the madness associated with the oppression of women during the era coupled with the unforgiving patriarchal view of society.

Essay --

INTRODUCTION Security threats are potential causes of unwanted incident which may result in becoming harmful to the system or organization and assets. The security threats are destruction, modification or unauthorized disclosure of information, destruction or loss of the IT assets, spam and malware. Social networking is a dedicated website or application that enables users to informally communicate with each other by posting, tweet, comment and share. Some example of social networking site is Facebook, Twitter, YouTube, Tumblr and LinkedIn. A social networking is built on trust. It is designed for communication that allows users to directly interact with each others. Social networking helps to form network of associates, friend, relatives and acquaintances. It enables users to share information about daily life and have intimate relation with others. There are huge numbers of users in social media Facebook is the highest popular rate that has 1.15 billion users and half of it access to the Facebook every day. Based on social media today until November 2013, there are more than 10 million applications developed in Facebook. Twitter becomes the second most popular media social which has more than 500 million users and 288 million are active users. There are about 20 million fake accounts in Twitter. This number of social networking users will increase in time. By this huge numbers of users in social media there is high risk for users to expose to the social networking threats. Cybercriminals have become more smart and crafty in manipulating with advance technology. It is abusing the users in social media by breaking the users trust. They take advantage of user relationship to click on malicious link or advertisement to get to the... ...ing and this gives the chances for malicious links and threats to disguise as one of the advertisement based on the user interest. User unknowingly will click on these links that popped up to close it, but some of them will already have the access to the user information. There are also bot accounts that will post their contents to the user’s wall; some even post the contents to the user’s groups and friends when the user click on the link that pique their interest. 2. Mobile platform The increment of mobile phone users also inspires the growth of social media users. The rise of social media is inextricably linked with the revolution in mobile computing, which has spawned a huge industry in mobile application development. Naturally, whether using their own or company-issued mobile devices, the users will download many mobile applications just because they want to.

Tuesday, September 17, 2019

Analyzing Development and Change in the Media Industries

Every good analyst or researcher must grasp the importance of using various analytical tools as well as visual aids to comprehend various dilemmas faced by companies. In the case of BBC we must use various analytic tools to provide an overview of the situation being faced by BBC in 2001. Holistically, we must examine all changes and aspects of BBC in 1999 and 200. The below visual aid, Diagram A, is a representation of some financial highlights. This aid is a creation from data provided in the case study, and uses a pivot table in excel to illustration the percentage changes per financial highlight.The chart below this diagram reflects the actual numerical change and percentage change be they negative or positive. You can see that operating profits have dropped considerably from 1999 to 2000 a full 25%. For a company like BBC this is a huge loss. In addition, turnover has increased both worldwide as well as on a group level. Via this statistical analysis, it can be verified that the company is suffering from employee disgruntlement and decrease in ratings.In terms of using analysis to determine a solution, the company needs also to provide a break-even analysis and sensitivity analysis to determine at which point the company is making an adequate profit margin as well as a range of probabilities that a decision or alternative decision is acceptable. (Case Study, BBC). Initially we shall look at why producing it own programmes might be a source of conflict for BBC. BBC has over time and experience developed into one of the world’s leading broadcasters and programme makers.Renowned for its emphasis on high quality, accuracy of reporting stories, and neutrality BBC must recognize that this must be upheld as it produces its own programmes. In all fairness, BBC has the responsibility of pursuing all stories without regard to who or what is paying it. Revenue that is generated should not be based upon the payer’s expectations but on the equality and jus tification for the story. BBC is faced with these aspects as it produces its own programmes because ‘the hand that feeds it’ might not be supportive of particular stories or reporting.In addition, as BBC is part of the print industry via its own magazine it must retain its revenue why printing stories that interest its clientele. This financial situation guides BBC as it modernizes and uses new technology to present stories in an interesting manner. In its effort to preserve its reputation for accuracy and impartiality, BBC’s management structure had also come under scrutiny. Managers who had been recruited or hired from outside the firm might not have had the company’s philosophy or accepted the company’s historic approach to accuracy.Producing programmes in-house might have the manager’s external influences associated with its handling of stories. Bureaucratic tendencies might stifle creativity and invoke change away from the BBC value syst em. This might in turn lead consumers to believe that impartiality, accuracy, and fairness has been compromised on BBC’s part. (Case Study, BBC). Secondly, we shall examine why competing for ratings with other television channels is obviously a huge area of conflict for BBC. In the modern world, there are many channels ranging from your basic channels to cable to direct tv.These massive amount of channels have a tendency to give much choice to consumers. BBC needs to focus on surveying and determining exactly what the consumer desires to see. Stories need to continue to be accurate but also contain new skills of reporting and a different manner of creative thinking in order to compete for ratings. The case study relates how the 1990 Broadcasting Act required both ITV and BBC companies to have at least 25% of its programmes from the independent sector. As this situation occurred, morale among employees and prices dropped due to redundant stories and broadcastings.Ratings were also adversely affected by the company seeing and recognizing that its news could no â€Å"longer be tailored to fit its overseas listeners and would take on a London bias. This was overcome by retaining the dedicated newsroom already based in Bush House. † In general, this is always a threat to their ratings should they fail to consider oversea listeners’ interests and expectations. (Case Study, BBC). Finally, being a global provider is an area of conflict for BBC because like stated above the company needs to retain ratings from its oversea and global listeners.In order to be successful at this it needs to tailor its stories without losing its listeners in London as well. Because globally there are different manners of communicating, the company also needs to focus on external suppliers to produce TV content which is interactive, online sites which are user-friendly and informative, and strategically position itself to have a well-organized and structured organizatio n. Global expectations also call for having search engines, a website which is efficient to navigate through, video and audio streaming, voting applications, and audience management (website, opta).Question 3: How should the decision making process be followed in order to make good decisions to respond to the situation faced by the BBC in 2001? In order to adequately address this concern I must first iterate upon the importance and significance of the decision making process. This process itself consists of a variety of step-by-step action plan which should be adhered to. As these steps are laid out I will indicate how BBC needs to or has responded during each of these steps.Furthermore, I will distinguish if these steps have ensured that BBC is making good decisions about responding to the dilemmas facing the company in 2001. Depending on how well the company is handling these steps deems its success or failure level. So, the first step of the decision making process is identifying the problem. By identifying the problem the analyzer can ‘put a name’ or ‘face’ to the situation. This enables the company to achieve an initial understanding of where to focus their attentions and perhaps which actionable plans must be considered to resolve the situation.For BCC, their chief problems lie in deciding how much authority and responsibility it should invest in other companies creating its programmes, how much should BBC compete for its ratings as a public service broadcaster, and to what level should BBC act as a global provider. To identify the problem they need to find the source of the problem. In this case, the source of the problem lies in the license fee and the government’s control of its programmes. Having identified the problem, you can focus on focusing on the problem versus the ‘symptoms’ of it.This focus allows BBC to specify objectives and set decision criteria or requirements which can aid in selecting a solu tion. By selecting decision criteria BBC can decide which methods it might undertake to rectify the situations that they are facing. For instance, BBC’s commercial services found itself forced to produce its own magazine containing its own programme listings. It saw that it could either remain out of the print industry, ignore that other newspapers were refusing to publish details on its programs, or decide to supplement their own earnings by creating the BBC Enterprising LTD (BBC Worldwide).This also gave them a foothold in seeing a strong increase in its revenue and sales. For 2001, the company saw that past performances of inefficiency and losing audiences in the face of rapid increase in cable channels was threatening its prosperity. In the decision making process it began to develop suitable alternatives. Depending on the nature or significance of the problem, selecting an alternative or even listing out alternatives requires must analysis. By listing out alternatives, B BC can see a variety of them as well as produce creative alternatives which can either be simple or complex.One alternative is for BBC is to ignore the problem. By ignoring it, BBC can save money and time on implementations or changes; but it can lose the rest of its consumer loyalty or its ratings. In addition, management would not recognize modernization, new markets, new technologies, and the need for improved consumer interests. Furthermore, cost effectiveness would continue to be a problem as increased competition from digital, cable, and satellite channels continued to prosper. Lastly, by ignoring the situation the current employee disgruntlement would remain and turnover would continue to occur (Stevenson 70-73).This turnover is a true loss of talent and experience. In general, this alternative is not logical nor practical. In fact, BBC should develop alternatives which limit the growth of management, reorganize the structure, seek to overcome restrictions to their licensing fee agreement, focus on surveying what the consumer wishes to listen too, and determine what times to air their shows. Programmes could continue to be contracted out to get new and various coverage points and view points.Another alterative would be to have more in-house services or from the private sector in order to be financially more competitive. By tailoring their programming to what the consumer wanted and scheduling those programmes in the periods that consumers would watch, there would be an increase in ratings and audience figures. This general analysis and comparison of alternatives allows the company to brainstorm which best practice or solution is most effective. Financial number crunching and comparative analysis to other competitive firms would also be wise.At this point, BBC should select its best alternative. In this case, ignoring the situation is not practical. Deciding to continue with government handling is not proactive or financially secure. So, it should select to adhere to focus on increasing ratings and audience figures. External consultants and internal representatives should hash out any such details about complying with the licensing fee agreements while focusing on modern complications and how to overcome them. By adopting a different method of funding to replace and subsidize its income, it can overcome these dilemmas.At this point in its decision making process, BBC would have to implement the decided upon alternative after having a report listing out the pros, cons, financial rewards, and financial pitfalls should it not do so. In addition, a SWOT analysis should be completed of the strengths, weaknesses, opportunities, and threats of proceeding with the alternative (Stevenson 70-73). The decision-making process for BBC does not end at implementing the final and chosen alternative. Instead, the company must monitor, critique, and evaluate the alternative as it is carried out to ensure that the results are being obtained.A little adjustments here and there can be made to guarantee the company is going in the right direction. Consumers can be surveyed, employee constructive feedback can be requested, financial reports should be comparing the quarters at all times, and management should be fully aware of all aspects. All in all, this is a very time consuming process which requires much awareness and preparedness for BBC. Question 4: Does Government policy constrain the ability of the BBC to respond to its situation in 2001? If so, explain how.It is obvious through the case study, that government policy is indeed constraining the ability of BBC to respond to its situation in 2001. This is occurring because there is a system of the licensing fee. BBC is dependent on the government of each period to determine if and how it is to continue its programming as well as how much funding is to be made available to it. As the political climate was favoring deregulation and a free market place, BBC found itself in a posit ion where its license fee revenue was decreasing (Case Study, BBC).The company was being encouraged to consider venturing into commercial avenues in order to supplement its income while continuing to pay an extraordinary amount to continue to hold onto its license. These fees were continuing to increase each year, as multi-channel competition between providers increased. Works Cited: Case Study: The BBC. BA in Business Studies Website: Opta Creating New Businesses: Case-Studies-Media. Retrieved March 29, 2007. http://www. opta. com/who_we_serve_casestudies_media_print. htm Stevenson, William J. Production and Operations Management. Fourth Edition. Von Hoffman Press. 1993

Monday, September 16, 2019

Eudora Welty’s A Worn Path: Phoenix’s Trip to the Local Town

The short story â€Å"The Worn Path† written by Eudora Welty is about an old Black woman’s trip into to the local town. The woman’s name is Phoenix and she is going to town to get medicine for her sick grandson. However, as she travels along the path Phoenix encounters several obstacles that show that along with her old age and deteriorating body her mind is slipping away from her as well. Phoenix is an elderly black woman who is charged with the task of taking the long trip through the woods and in to town.She is the only caretaker for her grandson and even though her senses and her body are starting to fail her she is still willing to take the risk. In the first part of the story Phoenix gets caught up in a thorn bush and it is not clear at first why she allowed herself to get as close to the bush as she did, but you are eventually brought to realize that her eyes are the betrayer. â€Å"I in the thorny bush,† she said. Thorns you doing your appointed wo rk. Never want to let folks pass, no sir. Old eyes thought you was a pretty little green bush† (1).This is just one of many examples of how her body along with her senses is slowly drifting away from her. While Phoenix is walking along on her journey in to the town she stops to take a break on the bank. Even though she does not chose to take a nap she still somehow manages to drift off into what some may consider and dream, or a warped sense of reality. â€Å"She did not dare to close her eyes, and when a little boy brought her a plate with a slice of marble-cake on it she spoke to him. â€Å" That would be acceptable,† she said.But when she went to take it there was just her own hand in the air† (2). It seems that the stresses of the journey along with the deteoration of her body due to old age are taking a toll on Phoenix. As Phoenix is walking through a field she spots a figure in the distance that appears to be dancing in the wind. The first thought that come s to her mind is that it is either a man or a ghost but she soon realizes that it is neither of those things. It appears that her warped sense of reality leads her to consider unrealistic things over rationality and disregard reason. Ghost,† she said sharply. â€Å"Who be you the ghost of? For I have heard of nary death close by† (2). Phoenix mind along with her eyes are constantly playing tricks on her and I think she is slowly realizing that she can no longer trust herself. After a long and challenging trip through the woods, Phoenix finally makes it into town to get medicine for her grandson. But upon arriving at the doctor’s office she completely forgets why she came. Through the trip Phoenix has been struggling to make it both mentally and physically.It appears that her age has finally caught up to her, however her dedication to her grandson still manages to overpower the unfortunate consequences of old age. â€Å"My grandson, it was my memory had left me. There I sat and forgot why I made my long trip† (5). Even though, Phoenix is old and her health is fading just as fast as her mind. Her dedication to her grandson in the end is the one thing that is able to get her through and keep her in touch with reality. She is a woman who may not always be the most physically and mentally capable still manages to have the tenacity and grit needed to make it through her hard life.

Sunday, September 15, 2019

Macro environment and business operations Essay

The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic, economic, natural, technological, political/legal, and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. â€Å"The marketing environment comprises all the actors and forces influencing the company’s ability to transact business effectively with its target market† (Armstrong and Kotler 2003, p.149). In this report, use PEST to analyze macro-environment forces how to impact on PepsiCo in China. As we know, the PepsiCo was the first U.S. company to distribute its products in China after China implement reform and opening up policy in 1979. Through many years business operation in China, the company fully understands their development worldwide must adapt China’s macro-environmental various for ces and must put into practice their localization strategy â€Å"Think local, Act local†. In this report, by serious study and literature review, with refer to relevant books, journals, search information from internet. First, the company’s background is being showed. Followed by macro-environment impact on marketing activities of PepsiCo in China and macro-environment forces on PepsiCo’s marketing activities, finally, one conclusion is presented. Our conclusion that the best products and technology may fail to meet with acceptance in markets around the world because of lack of local macro-environmental awareness. In economic globalization, all companies must identify, analyze, and monitor external environmental forces and assess their current and potential impact on their business activities. Jobber (2001) stated clearly that macro-environment consist of a number of broader forces that affect not only the company but also other actors in the microenvironment. These can be grouped under demographic, economic, social-cultural, political-legal, natural and technological forces. According to Kotler and Keller (2005), in the demographic environment, marketers must be aware of worldwide population growth, changing mixes of age, ethnic composition, educational levels and the move to micromarketing and away from mass marketing. In the economic arena, marketers need to focus on income distribution and levels of savings, debt, and credit availability. In the social-cultural arena, marketers must understand people’s views of themselves, organizations, society, nature and the universe. They must market products that correspond to society’s core and secondary values, and address the needs of different subcultures within a society. In the natural environment, marketers need to be aware of raw materials shortages, increased energy costs and pollution levels, and the changing role of governments in environmental protection. In the technological arena,  marketers should take account of the accelerating pace of technological change for innovation, varying R&D budgets, and the increased governmental regulation brought about by technological change. Finally, in the political-legal environment, marketers must work within the many laws regulating business practices and with various special-interest groups. In this report, use PEST to analyze macro-environment forces how to impact on PepsiCo in China will be presented. Through many years business operation in China, the company understands their development worldwide must adapt Chinese macro-environmental various forces and must put into practice their localization strategy â€Å"Think local, Act local†. 2.0 COMPANY PROFILE â€Å"PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001. PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than $35 billion and 168,000 employees. PepsiCo presence in China dates back to the earlier days of the nation’s reforms. In 1981, Pepsi-Cola became one of the first American investors in China by signing an agreement with the Chinese government to build a bottling plant in Shenzhen. To date, PepsiCo has established more than 40 joint or wholly owned ventures in China with a total investment over US$1 billion, directly employing 10,000 staff† (Official website of PepsiCo). MACRO-ENVIRONMENT IMPACT ON MARKETING ACTIVITIES OF PEPSICO In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political/legal, economic, social/cultural and technological forces. Such external factors usually are beyond the firm’s  control and sometimes present themselves as threats. Use PEST tool to analysis macro-environment influence on PepsiCo in China is necessary.  ·The political-legal environment Before you play the game, learn the rules. Some businesspeople exhibit a remarkable lack of knowledge about marketing’s political-legal environment. Ignorance of or noncompliance with laws, ordinances, and regulations can lead to fines, embarrassing negative publicity, and possibly expensive civil damage suits. As a foreign company, PepsiCo intend to invest in China’s beverage industry which is tightly controlled and subject to government approval. According to Chinese government’s regulation, a new bottling plant currently requires about three-year wait for government approval, and concentrate production volume must be re-authorized annually. In addition, PepsiCo has a global strategy of TV advertising, PepsiCo has included everything from Chinese zodiac animals to Spring Festival couplets in its television commercials. This approach, combined with relatively long advertising history in the country has made Pepsi Cola the most recognized soft-drink brand in China. However, government’s policy and regulation can also impact on the company’s market strategy. Being a communist country, in China, although people now are very much free of expression in ordinary life, there is still no free media. The media is still very controlled by the government and there is always the risk of having more regulations especially to foreigners.  ·The economic environment The health of the economy influences how much consumers spend and what they buy. Consumer buying plays an important role in the economy’s health-indeed, consumer outlays make up some two-thirds of overall economic activity. According to Boone and Kurtz (n.d.), economic environment consists of those factors that influence consumer buying power and marketing strategies. They include the stage of business cycle, inflation, unemployment, resource availability, and income. As we know, China’s economy grew at an average  rate of 10% per year during the period 1990-2006, the highest growth rate in the world. However, Chinese inflation ran at 5.3% for the second consecutive month in August in 2006, according to official figures. PepsiCo has already met great challenge because inflation is a general rise in price resulting in decreased purchasing power. Inflation will increase the company’s costs like expense to purchase materials for production, and may lead to declini ng sales. Marketers of PepsiCo understood clearly that inflation will cause consumers to react in two ways: 1). Decrease their brand loyalty. In a recent research, most Chinese consumers are willing to use cheaper brand, and honesty, because it works just as well. 2). Stockup. â€Å"Many consumers take advantage of coupons and sales to stock up† (Hair et al. 1992, p.52). In addition, income is another important factor in marketing’s economic environment because it influences consumer buying power. The price of the product has to be affordable however there should be a premium that consumers are willing to pay for the health benefit as well as for the modern and â€Å"higher status† image it will offer. The risk here is to fail in selling the value of the product and to set the premium to be higher than consumers are willing to pay.  ·The social-cultural environment Component of the marketing environment consisting of the relationship between the marketer, society, and its culture. Doing business in China successfully requires an understanding of China as a nation and of the culture of the Chinese people. â€Å"A society’s culture determines how it members communicate and interact with each other† (Griffin & Pustay 2003, p.85). A nation’s culture can impact on foreign country’s products and service. In China, many people are very interested in soft drinks. A result of this has been growing  rates of obesity both Chinese adults and children. Due to Chinese culture, it is necessary that what they drink offers some benefits to their health. Nowadays, more and more Chinese people have already pay attention to â€Å"obesity† problem. If soft drinks can not consider healthy, although increasing their market share, this is the risk the PepsiCo have to face. In addition, â€Å"an understanding of the cultural practices in both the business and social environments is essential for being successful when doing business with Chinese companies† (Patworks LLC. 2003). Initially when PepsiCo entered into Chinese market, the company has already lost some business opportunities in China because they expected the Chinese people â€Å"do it my way†. The Chinese culture is long established and does not adapt quickly. For example, doing any business in China will require negotiation of contracts, prices, and terms, etc. The negotiation process in China, compared to Western standards, will be very slow and deliberate. One difficulty in negotiation with Chinese companies is knowing what means â€Å"no†. Culturally, saying â€Å"no† directly is seen as rude and unacceptable. Many times when the company hears â€Å"we will consider it†, it really means â€Å"no†.  ·The technological environment The technological environment represents the application to marketing of knowledge based on discoveries in science, inventions, and innovations. Major developments in technology can have enormous marketing implications because they can drastically alter industries. Despite the technological promise of this new product, the development stage of such innovations is lengthy and complex. Company must often gamble on technology to attain success, and many companies have gambled and lost. PepsiCo had spent millions of dollars working on growing salad vegetables market to fast food chain in China. Technically the venture was sound-the infrastructure was set and the product was of high quality. The company had even arranged a machine to process and packages the fresh vegetables to give them a shelf life of two weeks, therefore opening up the Chinese market. However, the quality of the company’s marketing did not match that of the  technological planning stages. The fast food chain chosen not to buy the stock and the company had nowhere to off-land its vast quantity of ripe vegetables- it had lost its markets. 4.0 MACRO-ENVIRONMENT FORCES ON PEPSICO’S MARKETING ACTIVITIES As mentioned above, in business arena, one of the difficulties facing marketing managers is that environmental forces are generally beyond their control. Marketing organizations must try to adapt changing environmental conditions. â€Å"Not only can environmental opportunity become threat; environmental threat can also become opportunity† (1989, p.55). Marketers must overcome various macro-environmental clash and barriers between Chinese macro-environment and international business.  ·The political-legal environment Laws and regulations affect all aspect of marketing operation and decision making-designing, labeling, distributing, advertising, and promoting goods and services. The management of PepsiCo realized that major regulation has already impact on their marketing activities. To cope with the vast, complex, and changing nature of the political-legal environment, many larger companies maintain in-house legal department like PepsiCo. In addition, as a foreign company, marketers must comply with China’s laws and regulations, however, noncompliance can scar a company’s reputation and hurt profits. Marketers should take steps to control forces in political-legal environment. PepsiCo has invested heavily into adapting its operations and business strategies to the local culture and practice. It currently has 24 bottling joint-ventures indirectly through two Hong Kong-based companies that it partly owns and maintains a strong market presence through partnerships with the Chinese government and domestic companies. PepsiCo has established its Asia-Pacific headquarters in Shanghai running its operations for many countries.  ·The economic environment Companies must scan, monitor, forecast, and assess the health of economies outside their host nation because nations are interconnected as a result of the global economy. Inflation rate is currently reaching to 5% in China, inflation pressures consumers to make more economical purchases. PepsiCo should realize that despite what happens to the sell’s cost, the buyer is not going to pay more for a product than the value he or she places on it. When the economy is characterized by high inflation, a series of special pricing tactics are often necessary. Marketing managers should develop an effective cost-forecasting system and use anticipatory pricing. According to Hair et al. (1992), these tactics can be subdivided into cost-oriented and demand-oriented. Cost-orientated tactics consist of delayed-quotation pricing and escalator pricing. Delay-quotation pricing is a very popular pricing tactic that price is not set on the product until item is either finished or delivered. Demand-orientated pricing methods include price shady and increasing demand through increasing selected demand, unique offering, and system selling. As we know, the Chinese people are still to well-off life and their income are not very high. The pricing strategy is a very important part of the marketing mix, because it can affect both supply and demand for a company such as PepsiCo. Therefore the company’s pricing strategy must adapt economic environment. One of the most important price factors of PepsiCo is customer’s affordability. If the price is too high, consumers will spend their money on other goods. As a multinational company, it always must appeal to Chinese consumers, especially in the era of globalization. The company have had adapt to the local economic environment in order to success. Most Chinese can afford an occasional soft drinkï ¼ a can of Coke cost RMB1.90($0.24) in Shanghai today. Due to rationality of Coke’s price, their products currently reach about 60% of China’s population.  ·The social-cultural environment The social-cultural environment is made up of institutions and other forces that affect a society’s basic value, perceptions, preferences, and behaviors. Product decisions are also affected by cultural variables. As mentioned onwards, increasingly Chinese people have already focused on â€Å"obesity† problem. If soft drinks can not consider healthy, this is the risk the PepsiCo have to face. So, PepsiCo decided to carry out a feasible solution that reduce calorie intake from soft drinks. At the same time, PepsiCo’s decision-making for product and service should also consider local customer’s purchase habits. It will also reflect a nation’s culture. For instant, the Chinese like hot, noncarbonated soft drinks with nature ingredients or herbs that they believe are good to human health, in particular, they like hot teas. Tea is so popular in China that people call it â€Å"Tea Culture†. PepsiCo realized Chinese people’s drinking habits, then they introduced Lipton Tea quickly, a line of noncarbonated drinks through cooperate with local partner. PepsiCo’s long-term strategies of localizing production promote their market share. In order to avoid lost opportunities and bring about misunderstandings, businesspeople have to realize another’s cultural background. Understanding manners and customs is especially important in negotiations. If the company expected the Chinese people â€Å"do it my way†, they will lose more chances. China has a unique culture that dates back to thousands of year, combined with the factor of about 60 years ruling of communist one-party totalitarianism. Foreign business people and companies should try to adapt quickly. Consequently, you need learn â€Å"do it their way†.  ·The technological environment â€Å"Technological trends are critically important in identifying marketing opportunities. These trends include new directions in research and development (R&D) that might lead to new products or even to new industries† (Assael 1990, p.72). For the experience of failure in new product development the company remains undaunted, they plan to return to the fast food market with salad vegetables. This time, the company promises it will  not forget the importance of inventory. PepsiCo fully understand that in the low-margin soft-drink business, one of the key competitive advantages lies on the efficiencies in every aspect of business process, from procurement of raw and semi-finished material to inventory management, from production planning to material requirements planning, from distribution to service, etc. As the leader in this industry, PepsiCo knows how critical role information technology plays in its success. In fact, it has a long history of employing advanced information technology to support its direct-store-delivery business model and management. In China, PepsiCo China use Enterprise Resource Planning (ERP) implemented by UFIDA. Moreover, PepsiCo’s ultimate weapon in maintaining its market leadership is Research and Development. Since product formulations are kept as trade secrets most of the patents are related to technology that supports beverage industry. PepsiCo will use its patents to increase its market share in each and every market it serves R &D delivers true value to coke consumers worldwide. The key areas of technologies where most of the patents filed are Packaging, Vending Equipment, Fountain Equipment, Water Treatment and alternative refrigeration technologies. In China technologies related to water treatment and vending equipment will come handy in gaining market share. The company will also be forced to develop new technologies for China’s country specific use. Several new technologies will be used in designing and packing new products. Research and Development will also try to add local herbal products to add more energy to the drink and give a local flavor to the product. Research and Development will use a small-scale bottling system to test bottling runs of new product. It will make sure that the new drink can be produced and bottled in a massive scale. PepsiCo will also take its testing of new product on road and test it in various regions of China to make sure that it will be acceptable in all regions of China. 5.0 CONCLUSION â€Å"Most films face external environment that are highly turbulent, complex, and global-conditions that make interpreting them increasingly difficult† (Ireland and Hitt 1999, p.43). In today’s complex and rapidly changing environment, marketing managers need use PEST analysis to make effective and timely decisions. Understanding one nation’s macro-environment diversity that could positively impact your business relationship is the key to success in this country. The PepsiCo is a good example in this report. The PepsiCo entirely understands China’s various external environments, consumer’s behaviors and practices that localization is their long-term market strategy. As Porter (1985) stated the importance of analysis the macro-environment: every industry has an underlying structure or set of fundamental economic and technical characteristics. The strategist must learn what makes the environment tick. It can be concluded that the best products and technology may fail to meet with acceptance in markets around the world because of lack of local macro-environmental awareness. LIST OF REFERENCE Jobber D. 2001, _Principles and Practice of Marketing_, 3rd edn., McGraw-Hill Publishing Company. Philip Kotler and Kevin Lane Keller 2006, _Marketing Management_, 12nd edn., Pearson Prentice Hall Company PepsiCo 2006, viewed 26 July 2007, . Louise E. Boone and David L. Kurtz n.d. _Contemporary Marketing: plus_, 8th edn., The Dryden Press. Joseph F. Hair, Jr. and Charles W. Lamb, Jr. and Carl McDaniel 1992, _Principles of Marketing,_ South-Western Publishing Company, p.52. Ricky W. Griffin and Michael W. Pustay 2003, _International Business: A managerial Perspective_, 3rd edn., Pearson Education Inc., p.85. Patworks 2003, ‘Doing Business in China’, viewed 27 July 2007, . ‘Eight Ways to Avoid Marketing Shock’, _Sales & Marketing Management,_ April 1989, p.55. Henry Assael 1990, _Marketing: Principles & Strategy_, The Dryden Press, p.72. R. D. Ireland and M. A. Hitt 1999, ‘Achieving and Maintaining Strategic Competitiveness in the 21st Century: the Role of Strategic Leadership’, _Academy of Management Executive,_ p.43. Michael E. Porter 1985, _Competitive Advantage: Creating and Sustaining Superior_ _Performance_, Free Press. Gary Armstrong and Philip Kotler 2003, _Marketing: An Introduction_, 6th edn., Prentice-Hall Publishing Company, p.149.

Saturday, September 14, 2019

Vatican Council Ii

Concilium Oecumenicum Vaticanum Secundum (The Vatican Council II) The Second Vatican Council was formally opened by Pope John XXIII on 11 October 1962 and closed under Pope Paul VI on 8 December 1965. Its aim was â€Å"†¦ to throw open the windows of the Catholic Church so that we can see out and the people can see in. † – Pope John XXIII. T The main topics discussed were the Church itself, ecumenism and other religions, relation to the modern world and the liturgy of mass. The Catholic Church recognised the increasing rift between people and their relationship with God and the Church, and created four constitutions which addressed the issue.Dei Verbum (Dogmatic Constitution on Divine Revelation), Lumen Gentium (Dogmatic Constitution on the Church), Gaudium et Spes (Pastoral Constitution on the Church in the Modern World), Sacrosanctum Concilium (Constitution on the Sacred Liturgy). These documents are responses to the external issues and internal issues that impac ted the Church, and are further discussed later. The 1960’s was a huge counter-cultural movement which challenged the traditional codes of behaviour linked to sexuality and interpersonal relationships.With the sexual revolution brought the normalisation of pre-marital sex, the contraception and the pill, homosexuality and later; the legalisation of abortion. There was a rapid evolution of a youth subculture which encouraged experimentation and change, and religious values were disregarded and replaced with hedonistic attitudes. This impacted the Church because the one of the fundamental teachings of the Church is that sexual intercourse is only to express married love and for the procreation of children.The Church opposed abortion and contraception as it goes against their teachings and this caused an uproar from the feminists. Their argument was that they should have â€Å"free choice because it’s my body†. The Church until this time was also a male dominant bo dy, and women began to fight for the right to become a priest and for female altar servers. The advancement of technology also impacted the Church as prior to TV and travelling technology, society had a narrow view of the world, and mainly stuck to their own local community.The Church had played a huge role in their life because of this. But when TV became more popular, people began to spend more time watching TV and learning about things more relevant to their lives, and it became another â€Å"voice† they listened to. With the rise of technology, the â€Å"voice† of the Church became less significant. These were the major social changes which impacted the Church and some changes were made to counter the issues. During this time the Church was also facing internal issues as well as being confronted with social changes.Mass attendance was falling due to a lot of social changes. This included the sexual revolution, the role of women in society and decreased respect for the church as an authority figure. â€Å"The sexual revolution was a development in the modern world which saw the significant loss of power by the values of a morality rooted in the Christian tradition and the rise of permissive societies of attitudes that were accepting of greater sexual freedom and experimentation that spread all over the world. † (Extract from Wikipedia).Falling mass attendance may also have been due to people not being able to understand the mass, as it was in Latin or maybe feeling that the Church was too hierarchal in the way that the laity weren’t allowed to contribute during mass. Another issue was that religious numbers were also falling as many of the religious and priests had left Europe on missions. There was also tension between Protestant Churches and the Catholic Church, as the Church’s main goal was to convert as many people to Catholicism as possible.The role and structure of the Church was also under speculation as many though t the Church needed an â€Å"update† to society, and others believed that the old traditions should not be changed at all, and this caused some conflict within the Church. In order to deal with these internal and external issues, the Vatican Council II created four documents which responded to these matters. The first dogmatic constitution was Dei Verbum which was about Divine Revelation.Divine Revelation can be defined as God’s activity in making himself and his purposes known to mankind through Christ, the prophets and the apostles. Pre Vatican II, the Church taught that only priests could read and interpret scripture. But Council stated â€Å"Easy access to Sacred Scripture should be provided for all the Christian faithful. But since the word of God should be accessible at all times, the Church by her authority and with maternal concern sees to it that suitable and correct translations are made into different languages, especially from the original texts of the sac red ooks. †(Dei Verbum p. 22). This basically meant that anyone could read the bible, but the magisterium alone has been trusted with guiding and teaching the meaning of the scripture with the help of the Holy Spirit. The aim of this change was so that â€Å"Through the reading and study of the sacred books â€Å"the word of God may spread rapidly and be glorified† (Thessalonians. 3:1) and the treasure of revelation, entrusted to the Church, may more and more fill the hearts of men. This change was adopted because the bible was written for everyone and therefore everyone has the chance to learn all about God’s Revelation and his gifts to all people. The second dogmatic constitution is Lumen Gentium which redefined the structure and role of the Church. The church recognises Christ as the head of the body, and as the image of the invisible God, and that all members must be formed in his likeness until Christ is formed in them. It also became more focused on divers ity and pluralism, rather than being a private circle of religious.It said that â€Å"In virtue of this catholicity each part contributes its own gifts to other parts and to the whole Church, so that the whole and each of the parts are strengthened by the common sharing of all things and by the common effort to attain fullness in unity,† (Lumen Gentium p. 13), explaining that the Church is not just about bishops, priests and the pope, but also all the faithful. Priests were described as â€Å"its support and mouthpiece, called to the service of the People of God,† (Willis, M. Lumen Gentium Summary, p. 3), which clarified their vocation as not just preaching the word of God, but also being there to guide and support the community. A dogmatic constitution on the Church was also formed about sacred liturgy. This document revealed the changes made to mass. One of the external issues during the 60’s was falling mass attendance. The youth were rebelling and trying new things and their attitude towards the Church had changed. Before Sacrosanctum Concilium, there were several differences between the traditional mass, and the mass we know today. God who â€Å"wills that all men be saved and come to the knowledge of the truth† (Timothy 2:4).Probably the biggest change was that the language of the mass changed from Latin to vernacular. This meant that the laity could now completely understand what was going on at mass. To promote participation, the people were encourages to take part by means of readings, responses, hymns and giving out communion. The communion rail was withdrawn, and the priest now has his back to the tabernacle to face the people. The document also allowed altar girls. These changes were made so that the Church was more appealing to people, so that they felt more welcome and interested in the Church again.The last dogmatic constitution made was Gaudium et Spes. This document deals with the relevance of the Church and its pla ce it society. It also talks about interaction with other faiths. The Council expresses a desire to engage in conversation with the entire human family so that the Church can cooperate in solving contemporary problems. It addresses this Constitution to Catholics, to all Christians, and to the whole of humanity. The Council sets out to establish a working relationship with the world, claiming â€Å"Christ, to be sure, gave His Church no proper mission in the political, economic or social order.The purpose which He set before her is a religious one. But out of this religious mission itself come a function, a light and an energy which can serve to structure and consolidate the human community according to the divine law. † (Gaudium et Spes p. 11). The Church is desired to assist the whole of humanity to overcome all strife and conflict between nations, and this sense of unity comes from one of its fundamental beliefs that the Church is one with the Holy Spirit. One way this was shown Pope John XXIII invited other Christians outside of the Catholic Church to send observers to the Council.Acceptances came from both the Protestant denominations and Eastern Orthodox churches. The goal of conforming people to Catholicism was no more, instead the Church now preaches Ecumenism. While helping the world and receiving many benefits from it, the Church has a single intention: that God's kingdom may come, and that the salvation of the whole human race may come to pass. â€Å"The Council wished to ponder the many problems and possibilities of the modern world â€Å"in the light of the gospel and of human experience†. Michael Paul Gallagher SJ, Reaching out to the world: Gaudium et Spes). In its final form, Gaudium et Spes encourages a â€Å"new humanism† marked by a greater sense of our responsibility for history. God, so to speak, gives the world into our hands. We are dramatically free and called, with the help of grace, to transform this planet throug h loving service. These responses strengthened the mission of the Church for a contemporary society. The Church acknowledged that there was growing secularism in society, and that growing numbers of people are abandoning religion in practice. Church does not only communicate divine life to men but in some way casts the reflected light of that life over the entire earth, most of all by its healing and elevating impact on the dignity of the person, by the way in which it strengthens the seams of human society and imbues the everyday activity of men with a deeper meaning and importance†, (Gaudium et Spes, p. 40) summarises the mission of the Church in contemporary society; to bring salvation. It was Pope John XXIII who realised that the Church had â€Å"†¦ o throw open the windows of the Catholic Church so that we can see out and the people can see in,† (Pope John XXIII), so that they can understand and come to terms with the always changing society, to reform itself to the needs of the people. Through the four dogmatic constitutions of the Second Vatican Council, the Church was able to renew their relationship with the world, renovate new ways to communicate with the whole of humanity, and achieve its goal of making Church more engaging and relevant to a contemporary society.The Second Vatican Council was the most significant event for the Catholic Church in the 20th century. It had four aims; to impart an ever increasing vigour to the Christian life of the faithful, to adapt more closely to the need of our age those institutions which are subject to change, to foster whatever can promote union among all who believe in Christ and to strengthen whatever can help to call all mankind into the Church’s fold.The four dogmatic constituents; Sacrosanctum Concilium, Gaudium et Spes, Dei Verbum and Lumen Gentium, addressed internal and external issues that impacted the Church, and endeavoured to answer them. Such issues included the sexual revolu tion of the 60’s, the feminist movement, the reformation of the protestant church, and falling mass attendance. The responses strived to improve these circumstances and help to bring people closer to God. The allowance of female altar servers, the changes to liturgy in order to make it more engaging to people and the preaching of ecumenism helped restore elationships between the Church and the faithful, and the Church and other religions. There are still unresolved issues and debates involving the Church, such as contraception and abortion and the request for female priests, and if the Church was to call another Council, these would be the issues discussed. Overall, the Second Vatican Council was successful in making a difference and re-establishing its role in the world today. REFERENCES Pope Paul VI; Dogmatic Constitution on Divine Revelation – Dei Verbum. (n. d. ).Retrieved April  13, 2013, from http://www. vatican. va/archive/hist_councils/ii_vatican_council/docu ments/vat-ii_const_19651118_dei-verbum_en. html Gaudium et spes | Catholic Social Services Australia. (n. d. ). Retrieved April  15, 2013, from http://catholicsocialservices. org. au/Catholic_Social_Teaching/Gaudium_et_spes Pastoral Constitution on the Church in the Modern Word-Gaudium et Spes. (n. d. ). Retrieved April  12, 2013, from http://www. vatican. va/archive/hist_councils/ii_vatican_council/documents/vat-ii_cons_19651207_gaudium-et-spes_en. htmlSexual revolution in 1960s United States – Wikipedia, the free encyclopaedia. (n. d. ). Retrieved  April  13 2013, from http://en. wikipedia. org/wiki/Sexual_revolution_in_1960s_United_States Dale A. Robbins; From the book, â€Å"What People Ask About The Church, What is the mission of the church? (n. d. ). Retrieved  April  13 2013 from http://www. victorious. org/churchbook/chur04. htm Michael Paul Gallagher S; Reaching out to the world: Gaudium et spes | Catholicireland. net. (n. d. ). Retrieved  April  12 2013 from, http://www. catholicireland. net/reaching-out-to-the-world-gaudium-et-spes/